Seymour Sudman Papers, 1955-92 | University of Illinois Archives

Description: Papers of Seymour Sudman (1928- ) Professor of Business Administration and of Sociology and research professor, Survey Research Laboratory (1972- ), including correspondence, publication, manuscripts, reviews of manuscripts and research proposals, and questionnaire forms concerning the National Consumer Panel, the American Association for Public Opinion Research Executive Council (1977-  ), the Journal of Marketing Research, Editorial Board (1982-  ), the National Consumer Panel (1955-62), and Sudman's consulting activities for federal and state governmental agencies, non-profit organizations and universities and legal and commercial consulting. Sudman's research interests include survey research methodology, marketing research, and health care.  The series includes drafts of Sudman's dissertation "On the Accuracy of Reporting of Consumer Panels" (1962).  Significant correspondents include Norbert Schwarz, Margaret L. Greene and Blanche Sudman.