Finding Aid for Ad Council: Campaign Video Recordings, 1961, 1965, 1972, 1982-2015 | University of Illinois Archives

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Collection Overview

Title: Ad Council: Campaign Video Recordings, 1961, 1965, 1972, 1982-2015

ID: 13/2/280

Primary Creator: Advertising Council

Extent: 43.0 cubic feet

Arrangement: Chronological

Subjects: Advertising Council, Public Service Advertising, Television Broadcasting

Formats/Genres: Motion Pictures/Videotapes

Languages: English

Scope and Contents of the Materials

Recordings of Advertising Council television public service announcements on film, videocassette, and DVD. Includes "Finding Solutions" (Dec. 20, 1983), a 24 minute tape on the Advertising Council, public service advertising and how a campaign (Take a Bite out of Crime) is designed and carried out, as well as 10, 15 and 20 second "historical spots" of television film used in campaigns. Also includes television public service campaign materials including advertising update guides and fact sheets, storyboards, reply cards, and information cards for the satellite and electronic distribution format.

Biographical Note

The Advertising Council was formed in 1941 to use advertising to promote the public good. The advent of World War II accelerated the Council's growth, due to the increased need for public service messages to benefit the war effort. Beginning in 1942, the Council, then known as the "War Advertising Council," worked in conjunction with the Office of War Information.¹ It sought to create campaigns and disseminate information inducing people to take "actions necessary to the speedy winning of the war.""²

Volunteerism was the main impetus for creating these campaigns. The Council appointed a volunteer campaign manager and a staff manager to oversee operations. These coordinators selected a task force from a list of volunteer agencies to work in concert with OWI and the government bureaus needing assistance. The completed campaigns went to advertisers, via sponsorship committees, who donated space and airtime for public service messages. ³ Campaigns during the 1942-45 period focused on women in the workforce, conservation projects, war bond sales, the Red Cross, forest fire prevention, victory in Japan, and anticipated peacetime problems.⁴

Upon the conclusion of WWII, the Council shifted to new projects, believing that its work would be just as essential during the rebuilding process as it was during the war. Its name changed from the "War Advertising Council" to "The Advertising Council." The name change coincided with the Council's consideration of requests from private organizations not connected with the government.

In 1945, the Council created the Public Advisory Committee.⁵ Comprised of private citizens from sectors having an interest in public issues, the committee reviewed requests for Council assistance. Acceptable requests had to be in the public interest, potentially successful via using advertising methods, timely, non-commercial, non-partisan, non-sectarian, and not designed to influence legislation. ⁶ Requests required a three-fourths vote of the committee for approval.⁷ In 1947, the "Public Advisory Committee" became the "Public Policy Committee," though its function remained the same. During that year, the Council created the Industries Advisory Committee Composed of business leaders, the committee advised the Council about projects under consideration that involved business, suggested new projects, advised the board of directors of Council operations, assisted with Council fund-raising, and developed greater public understanding of democratic government and the American Free Enterprise system. ⁸

In 1948, the Council's messages first appeared on television. Since then, with growing support from the business community, the Council's messages have focused on helping to solve national problems. Recent campaigns have centered on drunk driving, drug abuse, racism, and child abuse.

1. The Second Year of the War Advertising Council, March 1, 1943 to March 1, 1944, page 2.

2. Ibid.

3. Ibid., page 4.

4. Ibid., pp. 5-7; Third Year...March 1, 1944 to March 1, 1945, pages 4-7.

5. The Fourth Year of the Advertising Council, March 1945 to March 1946, page 7.

6. Annual Report 1966-67, pages 3-4.

7. The Fourth Year, page 7.

8. The Sixth Year of the Advertising Council, March 1947 to March 1948, page 9.The Advertising Council was formed in 1941 to use advertising to promote the public good. The advent of World War II accelerated the Council's growth, due to the increased need for public service messages to benefit the war effort. Beginning in 1942, the Council, then known as the "War Advertising Council," worked in conjunction with the Office of War Information.

Subject/Index Terms

Advertising Council
Public Service Advertising
Television Broadcasting

Administrative Information

Repository: University of Illinois Archives

Accruals: 7/10/86; continual

Access Restrictions: These materials are stored offsite, and retrieval can take forty-eight hours or more. Researchers interested in using these materials should contact the Archives in advance.

Use Restrictions: Copyright of these materials is held by the Ad Council and co-sponsoring organizations.

Physical Access Note: These materials are stored offsite, and retrieval can take forty-eight hours or more.Ã???????Ã??????Ã?????Ã????Ã???Ã??Ã?Â Researchers interested in using these materials should contact the Archives in advance.

Other Note: 46 Pages

PDF Box/Folder List

URL: https://files.archon.library.illinois.edu/uasfa/1302280.pdf

PDF finding aid for Ad Council: Campaign Video Recordings (13/2/280)

Box and Folder Listing

Browse by Box:

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[All]

Box 42

Folder 1: Hispanic College Enrollment, October 2014

Item 1: Adam Rodriguez, October 2014: :30 sec.; Expired 9/16/2015
Item 2: Edward James Olmos, October 2014: :30 sec.; Expired 9/16/2015
Item 3: Edward James Olmos - Spanish, October 2014: :30 sec.; Expired 9/16/2015
Item 4: Jorge Ramos - Spanish, October 2014: :15 sec.; Expired 9/16/2015
Item 5: Jorge Ramos - Spanish, October 2014: :30 sec.; Expired 9/16/2015
Item 6: Maria Elena Salinas - Spanish, October 2014: :15 sec.; Expired 9/16/2015
Item 7: Maria Elena Salinas - Spanish, October 2014: :30 sec.; Expired 9/16/2015
Item 8: Jorge Ramos and Maria Elena Salinas - Spanish, October 2014: :15 sec.; Expired 9/16/2015
Item 9: Jorge Ramos and Maria Elena Salinas - Spanish, October 2014: :30 sec.; Expired 9/16/2015

Folder 2: Children’s Oral Health - Solo Kit, October 2014

Item 1: Manners, October 2014: :30 sec.; Expired 9/18/2015
Item 2: Bike Lesson, October 2014: :30 sec.; Expired 9/18/2015
Item 3: Dressing Lesson, October 2014: :30 sec.; Expired 9/18/2015
Item 4: Cooking Lesson, October 2014: :30 sec.; Expired 9/18/2015
Item 5: Bike Lesson - Spanish, October 2014: :30 sec.; Expired 9/18/2015
Item 6: Cooking Lesson - Spanish, October 2014: :30 sec.; Expired 9/18/2015
Item 7: Super Duper Party Troopers, October 2014: :60 sec.; Expired 7/9/2015
Item 8: Super Duper Party Troopers, October 2014: :30 sec.; Expired 7/9/2015
Item 9: Gerbils on a Train, October 2014: :60 sec.; Expired 7/9/2015
Item 10: Gerbils on a Train, October 2014: :30 sec.; Expired 7/9/2015
Item 11: Gerbils on a Train - Spanish, October 2014: :60 sec.; Expired 7/9/2015
Item 12: Gerbils on a Train - Spanish, October 2014: :30 sec.; Expired 7/9/2015
Item 13: Drawing on Brother - Spanish, October 2014: :30 sec.; Expired 7/9/2015
Item 14: Drawing on Brother - Spanish, October 2014: :15 sec.; Expired 7/9/2015

Folder 3: Fall 2014 Spanish TV Compilation Kit, October 2014

Item 1: Autism Awareness, October 2014: :30 sec.; Expired 4/7/2015
Item 2: Autism Awareness, October 2014: :30 sec.; Expired 4/7/2015
Item 3: Buzzed Driving Prevention, October 2014: :15 sec.; Never Expired
Item 4: Child Passenger Safety, October 2014: :60 sec.; Expired 4/14/2015
Item 5: Children’s Oral Health, October 2014: :30 sec.; Expired 9/18/2015
Item 6: Children’s Oral Health, October 2014: :30 sec.; Expired 9/18/2015
Item 7: Discovering Nature, October 2014: :30 sec.; Never Expired
Item 8: Discovering Nature, October 2014: :15 sec.; Never Expired
Item 9: Emergency Preparedness, October 2014: :60 sec.; Expired 8/27/2015
Item 10: Emergency Preparedness, October 2014: :30 sec.; Expired 8/27/2015
Item 11: Emergency Preparedness, October 2014: :30 sec.; Expired 11/21/2015
Item 12: Emergency Preparedness, October 2014: :15 sec.; Expired 11/21/2015
Item 13: Enrollment in Health Insurance, October 2014: :60 sec.; Expired 2/4/2015
Item 14: Enrollment in Health Insurance, October 2014: :30 sec.; Expired 2/4/2015
Item 15: Hispanic College Enrollment, October 2014: :30 sec.; Expired 9/16/2015
Item 16: Hispanic College Enrollment, October 2014: :30 sec.; Expired 9/16/2015
Item 17: Hispanic College Enrollment, October 2014: :15 sec.; Expired 9/16/2015
Item 18: Hunger Prevention, October 2014: :30 sec.; Expired 8/21/2015
Item 19: Hunger Prevention, October 2014: :30 sec.; Expired 8/21/2015
Item 20: Job Training and Employment, October 2014: :30 sec.; Expired 8/20/2014(?)

Folder 4: Learning & Attention Issues - Hard Kit, December 2014

Item 1: Miscommunication, December 2014: :60 sec.; Expired 10/23/2015
Item 2: Miscommunication, December 2014: :30 sec.; Expired 10/23/2015
Item 3: Miscommunication, December 2014: :15 sec.; Expired 10/23/2015
Item 4: Directions, December 2014: :60 sec.; Expired 10/23/2015
Item 5: Directions, December 2014: :30 sec.; Expired 10/23/2015
Item 6: Directions, December 2014: :15 sec.; Expired 10/23/2015
Item 7: Miscommunication - Spanish, December 2014: :60 sec.; Expired 10/23/2015
Item 8: Miscommunication - Spanish, December 2014: :30 sec.; Expired 10/23/2015
Item 9: Miscommunication - Spanish, December 2014: :15 sec.; Expired 10/23/2015
Item 10: Directions - Spanish, December 2014: :60 sec.; Expired 10/23/2015
Item 11: Directions - Spanish, December 2014: :30 sec.; Expired 10/23/2015
Item 12: Directions - Spanish, December 2014: :15 sec.; Expired 10/23/2015

Folder 5: Food Safety Education Solo Kit, January 2015

Item 1: Mosh, January 2015: :30 sec.; Expired 12/4/2015
Item 2: Mosh, January 2015: :15 sec.; Expired 12/4/2015
Item 3: Funky Chicken, January 2015: :30 sec.; Expired 12/4/2015
Item 4: Funky Chicken, January 2015: :15 sec.; Expired 12/4/2015
Item 5: Mosh - Spanish, January 2015: :30 sec.; Expired 12/4/2015
Item 6: Mosh - Spanish, January 2015: :15 sec.; Expired 12/4/2015
Item 7: Funky Chicken - Spanish, January 2015: :30 sec.; Expired 12/4/2015
Item 8: Funky Chicken - Spanish, January 2015: :15 sec.; Expired 12/4/2015

Folder 6: High School Equivalency - Solo Kit, January 2015

Item 1: Store Drama, January 2015: :30 sec.; Expired 8/6/2015
Item 2: Store Drama, January 2015: :15 sec.; Expired 8/6/2015
Item 3: Interview Drama, January 2015: :30 sec.; Expired 8/6/2015
Item 4: Interview Drama, January 2015: :15 sec.; Expired 8/6/2015
Item 5: Barbershop Drama - Celebrity, January 2015: :30 sec.; Expired 8/6/2015
Item 6: Barbershop Drama, January 2015: :30 sec.; Expired 8/6/2015
Item 7: Barbershop Drama, January 2015: :15 sec.; Expired 8/6/2015
Item 8: Store Drama Celebrity - Spanish, January 2015: :30 sec.; Expired 8/6/2015
Item 9: Store Drama - Spanish, January 2015: :30 sec.; Expired 8/6/2015
Item 10: Store Drama - Spanish, January 2015: :15 sec.; Expired 8/6/2015

Folder 7: Caregiver Assistance - Spanish, January 2015

Item 1: Bath - Spanish, January 2015: :60 sec.; Expired 11/10/2015
Item 2: Bath - Spanish, January 2015: :30 sec.; Expired 11/10/2015
Item 3: Spoon - Spanish, January 2015: :60 sec.; Expired 11/10/2015
Item 4: Spoon - Spanish, January 2015: :30 sec.; Expired 11/10/2015
Item 5: Bath, January 2015: :60 sec.; Expired 11/10/2015
Item 6: Bath, January 2015: :30 sec.; Expired 11/10/2015
Item 7: Spoon, January 2015: :60 sec.; Expired 11/10/2015
Item 8: Spoon, January 2015: :30 sec.; Expired 11/10/2015

Folder 8: Caregiver Assistance, January 2015

Item 1: Bath, January 2015: :60 sec.; Expired 11/10/2015
Item 2: Bath, January 2015: :30 sec.; Expired 11/10/2015
Item 3: Spoon, January 2015: :60 sec.; Expired 11/10/2015
Item 4: Spoon, January 2015: :30 sec.; Expired 11/10/2015

Folder 9: The Shelter Pet Project (Humane Society of the United States) (Disney Characters), March 2015

Item 1: Palace Pets, March 2015: :30 sec.; Expired 3/1/2016
Item 2: Palace Pets, March 2015: :15 sec.; Expired 3/1/2016
Item 3: Palace Pets, March 2015: :10 sec.; Expired 3/1/2016
Item 4: Palace Pets, March 2015: :05 sec.; Expired 3/1/2016
Item 5: Palace Pets - Spanish, March 2015: :30 sec.; Expired 3/1/2016
Item 6: Palace Pets - Spanish, March 2015: :15 sec.; Expired 3/1/2016
Item 7: Palace Pets - Spanish, March 2015: :10 sec.; Expired 3/1/2016
Item 8: Palace Pets - Spanish, March 2015: :05 sec.; Expired 3/1/2016

Folder 10: Spring 2015 Spanish TV Compilation Kit, April 2015

Item 1: Buzzed Driving Prevention: Neon Signs, April 2015: :15 sec.; Never Expired
Item 2: Buzzed Driving Prevention: Neon Signs, April 2015: :10 sec.; Expired 10/12/2017
Item 3: Caregiver Assistance: Bath, April 2015: :60 sec.; Expired 11/10/2015
Item 4: Caregiver Assistance: Bath, April 2015: :30 sec.; Expired 11/10/2015
Item 5: Caregiver Assistance: Spoon, April 2015: :60 sec.; Expired 11/10/2015
Item 6: Caregiver Assistance: Spoon, April 2015: :30 sec.; Expired 11/10/2015
Item 7: Children’s Oral Health: Bike Lesson, April 2015: :30 sec.; Expired 9/17/2015
Item 8: Children’s Oral Health: Cooking Lesson, April 2015: :30 sec.; Expired 9/17/2015
Item 9: Discovering Nature: Escape Project - Families, April 2015: :60 sec.; Never Expired
Item 10: Discovering Nature: Escape Project - Mother, April 2015: :30 sec.; Never Expired
Item 11: Emergency Preparedness: Waiting, April 2015: :60 sec.; Expired 8/27/2015
Item 12: Emergency Preparedness: Waiting, April 2015: :30 sec.; Expired 8/27/2015
Item 13: Food Safety Education: Funky Chicken, April 2015: :30 sec.; Expired 12/3/2015
Item 14: Food Safety Education: Funky Chicken, April 2015: :15 sec.; Expired 12/3/2015
Item 15: Food Safety Education: Mosh, April 2015: :30 sec.; Expired 12/3/2015
Item 16: Food Safety Education: Mosh, April 2015: :15 sec.; Expired 12/3/2015
Item 17: High School Equivalency: Store Drama Celebrity, April 2015: :30 sec.; Expired 8/5/2015
Item 18: High School Equivalency: Store Drama, April 2015: :15 sec.; Expired 8/5/2015
Item 19: Hispanic College Enrollment: Edward James Olmos, April 2015: :30 sec.; Expired 9/15/2015
Item 20: Hispanic College Enrollment: Jorge Ramos, April 2015: :15 sec.; Expired 9/15/2015
Item 21: Hunger Prevention: Farmer, April 2015: :30 sec.; Expired 8/20/2015
Item 22: Hunger Prevention: Grocer, April 2015: :30 sec.; Expired 8/20/2015
Item 23: Making Home Affordable: This is Why, April 2015: :60 sec.; Expired 9/23/2015
Item 24: Making Home Affordable: This is Why, April 2015: :30 sec.; Expired 9/23/2015

Folder 11: Caregiver Assistance - AARP, April 2015

Item 1: Moments, April 2015: :30 sec.; Expired 4/30/2016
Item 2: Perspectives, April 2015: :30 sec.; Expired 4/30/2016
Item 3: Moments, April 2015: :15 sec.; Expired 4/30/2016
Item 4: Bath - Revised, April 2015: :60 sec.; Expired 11/10/2015
Item 5: Bath - Revised, April 2015: :30 sec.; Expired 11/10/2015
Item 6: Bath (Spanish) - Revised, April 2015: :60 sec.; Expired 11/10/2015
Item 7: Bath (Spanish) - Revised, April 2015: :30 sec.; Expired 11/10/2015

Folder 12: Discovering Nature - DiscoverTheForest.org, May 2015

Item 1: Short Drive, May 2015: :30/:15 sec.; Expired 6/11/2016
Item 2: Kayak, May 2015: :60/:30/:15 sec.; Expired 6/11/2016
Item 3: Kayak (Spanish), May 2015: :60/:30/:15 sec.; Expired 6/11/2016

Folder 13: Emergency Preparedness Hard Kit, September 2015

Item 1: Don’t Wait, September 2015: :60/:30/:15 sec.
Item 2: We Prepare Everyday, September 2015: :30 sec.
Item 3: Don’t Wait (Spanish), September 2015: :60/:30/:15 sec.
Item 4: Autism Awareness, November 2015: sec.
Item 5: The World of Autism, November 2015: :60/:30/:15 sec.; Expired 11/17/2016
Item 6: The World of Autism (Spanish), November 2015: :60/:30 sec.; Expired 11/17/2016

Folder 14: Adoption From Foster Care, December 2015

Item 1: Breakup, December 2015: :30 sec.; Expired 12/9/2016
Item 2: Haircut, December 2015: :30/:15 sec.; Expired 12/9/2016
Item 3: Diabetes Prevention, January 2016
Item 4: Prediabetes Test, January 2016: :60/:15/:10 sec.; Expired 1/21/2017
Item 5: Prediabetes Test (Spanish), January 2016: :60/:15/:10 sec.; Expired 1/21/2017
Item 6: Bacon Lovers, January 2016: :30 sec.; Expired 1/21/2017
Item 7: Busy Mom, January 2016: :30 sec.; Expired 1/21/2017
Item 8: Mama Ocupada (Spanish), January 2016: :30 sec.; Expired 1/21/2017

Folder 15: Financial Literacy - Hard Kit, February 2016

Item 1: Perfect Family, February 2016: :60 sec.; Expired 8/30/2017
Item 2: Feed the Pig, February 2016: :30 sec.; Expired 8/30/2017

Folder 16: Buzzed Driving Prevention, February 2016

Item 1: Viral Consequences, February 2016: :60/:30 sec.; Expired 12/03/2016
Item 2: Life’s Doors, February 2016: :60/:30 sec.; Expired 10/16/2016
Item 3: Life’s Doors (Spanish), February 2016: :60/:30 sec.; Expired 10/16/2016

Folder 17: Child Passenger Safety, April 2016

Item 1: Their Future, April 2016: :30/:15 sec.; Expired 3/03/2017
Item 2: Their Future (Spanish), April 2016: :30/:15 sec.; Expired 3/03/2017
Item 3: Question Everything, April 2016: :30/:15 sec.; Expired 3/02/2017

Folder 18: Recycling (Hard Kit), April 2016

Item 1: Annedroids, April 2016: :30 sec.; Expired 12/31/2016
Item 2: Creative Galaxy, April 2016: :30 sec.; Expired 12/31/2016