Ad Council: Campaign Video Recordings

Overview

Scope and Contents

Biographical Note

Subject Terms

Administrative Information

Detailed Description

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Finding Aid for Ad Council: Campaign Video Recordings, 1961, 1965, 1972, 1982-2015 | University of Illinois Archives

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Collection Overview

Title: Ad Council: Campaign Video Recordings, 1961, 1965, 1972, 1982-2015View associated digital content.

ID: 13/2/280

Primary Creator: Advertising Council

Extent: 43.0 cubic feet

Arrangement: Chronological

Subjects: Advertising Council, Public Service Advertising, Television Broadcasting

Formats/Genres: Motion Pictures/Videotapes

Languages: English

Scope and Contents of the Materials

Recordings of Advertising Council television public service announcements on film, videocassette, and DVD. Includes "Finding Solutions" (Dec. 20, 1983), a 24 minute tape on the Advertising Council, public service advertising and how a campaign (Take a Bite out of Crime) is designed and carried out, as well as 10, 15 and 20 second "historical spots" of television film used in campaigns. Also includes television public service campaign materials including advertising update guides and fact sheets, storyboards, reply cards, and information cards for the satellite and electronic distribution format.

Biographical Note

The Advertising Council was formed in 1941 to use advertising to promote the public good. The advent of World War II accelerated the Council's growth, due to the increased need for public service messages to benefit the war effort. Beginning in 1942, the Council, then known as the "War Advertising Council," worked in conjunction with the Office of War Information.1 It sought to create campaigns and disseminate information inducing people to take "actions necessary to the speedy winning of the war.""2

Volunteerism was the main impetus for creating these campaigns. The Council appointed a volunteer campaign manager and a staff manager to oversee operations. These coordinators selected a task force from a list of volunteer agencies to work in concert with OWI and the government bureaus needing assistance. The completed campaigns went to advertisers, via sponsorship committees, who donated space and airtime for public service messages. 3 Campaigns during the 1942-45 period focused on women in the workforce, conservation projects, war bond sales, the Red Cross, forest fire prevention, victory in Japan, and anticipated peacetime problems.4

Upon the conclusion of WWII, the Council shifted to new projects, believing that its work would be just as essential during the rebuilding process as it was during the war. Its name changed from the "War Advertising Council" to "The Advertising Council." The name change coincided with the Council's consideration of requests from private organizations not connected with the government.

In 1945, the Council created the Public Advisory Committee.5 Comprised of private citizens from sectors having an interest in public issues, the committee reviewed requests for Council assistance. Acceptable requests had to be in the public interest, potentially successful via using advertising methods, timely, non-commercial, non-partisan, non-sectarian, and not designed to influence legislation. 6 Requests required a three-fourths vote of the committee for approval.7 In 1947, the "Public Advisory Committee" became the "Public Policy Committee," though its function remained the same. During that year, the Council created the Industries Advisory Committee Composed of business leaders, the committee advised the Council about projects under consideration that involved business, suggested new projects, advised the board of directors of Council operations, assisted with Council fund-raising, and developed greater public understanding of democratic government and the American Free Enterprise system. 8

In 1948, the Council's messages first appeared on television. Since then, with growing support from the business community, the Council's messages have focused on helping to solve national problems. Recent campaigns have centered on drunk driving, drug abuse, racism, and child abuse.

1. The Second Year of the War Advertising Council, March 1, 1943 to March 1, 1944, page 2.

2. Ibid.

3. Ibid., page 4.

4. Ibid., pp. 5-7; Third Year...March 1, 1944 to March 1, 1945, pages 4-7.

5. The Fourth Year of the Advertising Council, March 1945 to March 1946, page 7.

6. Annual Report 1966-67, pages 3-4.

7. The Fourth Year, page 7.

8. The Sixth Year of the Advertising Council, March 1947 to March 1948, page 9.The Advertising Council was formed in 1941 to use advertising to promote the public good. The advent of World War II accelerated the Council's growth, due to the increased need for public service messages to benefit the war effort. Beginning in 1942, the Council, then known as the "War Advertising Council," worked in conjunction with the Office of War Information.

Subject/Index Terms

Advertising Council
Public Service Advertising
Television Broadcasting

Administrative Information

Repository: University of Illinois Archives

Accruals: 7/10/86; continual

Access Restrictions: These materials are stored offsite, and retrieval can take forty-eight hours or more. Researchers interested in using these materials should contact the Archives in advance.

Use Restrictions: Copyright of these materials is held by the Ad Council and co-sponsoring organizations.

Physical Access Note: These materials are stored offsite, and retrieval can take forty-eight hours or more.�??????�?????�????�???�??�?�  Researchers interested in using these materials should contact the Archives in advance.

Other Note: 46 Pages

PDF Box/Folder List

URL: https://files.archon.library.illinois.edu/uasfa/1302280.pdf

PDF finding aid for Ad Council: Campaign Video Recordings (13/2/280)

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Box 22
Folder 1: Girls Go Tech, December 2002
Item 1: “Bedtime Story”, December 2002
CNGS-2130, Expired 11/05/2004
Item 2: “Bedtime Story”, December 2002
CNGS-2120, Expired 11/05/2004
Item 3: “Bedtime Story”, December 2002
CNGS-2115, Expired 11/05/2004
Item 4: “Blue Sky”, December 2002
CNGS-2230, Expired 11/05/2004
Item 5: “Blue Sky”, December 2002
CNGS-2220, Expired 11/05/2004
Folder 2: Library of Congress, December 2002
Item 1: “Cold”, December 2002
CNLO-2160, Expired 08/01/2003
Item 2: “Cold”, December 2002
CNLO-2130, Expired 08/01/2003
Item 3: “Delivery Guy”, December 2002
CNLO-2230, Expired 08/01/2003
Item 4: “Delivery Guy”, December 2002
CNLO-2120, Expired 08/01/2003
Item 5: “Gurney”, December 2002
CNLO-2330, Expired 08/01/2003
Folder 3: Colon Cancer Detection and Prevention, January 2003
Item 1: “Open Mic”, January 2003
CNCC-2130, Expired 02/14/2004
Item 2: “Open Mic”, January 2003
CNCC-2230, Expired 02/14/2004
Item 3: “Family Picnic”, January 2003
CNCC-2330, Expired 02/14/2004
Item 4: “Alley”, January 2003
CNCC-1230, Expired 09/19/2003
Item 5: “Alley”, January 2003
CNCC-1430, Expired 09/19/2003
Item 6: “Fridge”, January 2003
CNCC-1330, Expired 09/19/2003
Folder 4: Earth Share, January 2003
Item 1: “One”, January 2003
CNES-2160, No Expiration
Item 2: “One”, January 2003
CNES-2130, No Expiration
Folder 5: February/March 2003 TV Compilation, February 2003
Item 1: Afterschool Alliance: “Volcano”, February 2003
CNAA-2430, Expired 05/15/2003
Item 2: Connect for Kids: “Salt”, February 2003
CNAM-2130, Expired 06/01/2004
Item 3: Connect for Kids: “Lewis & Clark”, February 2003
CNAM-2230, Expired 06/01/2004
Item 4: Crime Prevention: “Clouds”, February 2003
CNCP-1530, Expired 01/11/2004
Item 5: Crime Prevention: “Boy Band”, February 2003
CNCP-1160, Expired 07/15/2003
Item 6: Drunk Driving Prevention: “Jesselyn Rose”, February 2003
CNTD-2230, No Expiration
Item 7: Drunk Driving Prevention: “John Elliot”, February 2003
CNTD-2330, No Expiration
Item 8: Family Literacy: “Urban”, February 2003
CNFL-2230, Expired 08/01/2004
Item 9: Fatherhood Initiative: “Big Daddy”, February 2003
CNFI-2230, Expired 05/31/2003
Item 10: Partners for Public Education: “Cheers”, February 2003
CNPP-1230, Expired 08/15/2003
Item 11: Partners for Public Education: "Mother Tongue" (Spanish), February 2003
CNPP-1130, Expired 08/15/2003
Item 12: Racial Cooperation: “Why”, February 2003
CNUR-2360, Expired 08/01/2003
Item 13: Racial Cooperation: “Why”, February 2003
CNUR-2330, Expired 08/01/2003
Folder 6: Homeland Security, March 2003
Item 1: “Families in Florida”, March 2003
CNHL-3130, Expired 02/18/2004
Item 2: “Mothers and Fathers”, March 2003
CNHL-3230, Expired 02/18/2004
Item 3: “Its America”, March 2003
CNHL-3330, Expired 02/18/2004
Item 4: “Simple Necessities”, March 2003
CNHL-3430, Expired 02/18/2004
Item 5: “Plans”, March 2003
CNHL-3160, Expired 02/18/2004
Item 6: “Ridge/Every Family”, March 2003
CNHL-3115, Expired 02/18/2004
Folder 7: Learning Disabilities, March 2003
Item 1: “I’m Not”, March 2003
CNLD-3130, Expired 01/07/2004
Item 2: “I’m Not”, March 2003
CNLD-3120, Expired 01/07/2004
Item 3: “Excuses”, March 2003
CNLD-3230, Expired 01/07/2004
Item 4: “Excuses”, March 2003
CNLD-3220, Expired 01/07/2004
Folder 8: Americans for the Arts, April 2003
Item 1: “Dinner”, April 2003
CNAF-3130, Expired 01/01/2004
Item 2: “Chuck D.”, April 2003
CNAF-2430, No Expiration
Item 3: “La Bruja”, April 2003
CNAF-2530, No Expiration
Item 4: “La Bruja” (Spanish), April 2003
CNAF-2630, No Expiration
Item 5: “Hits”, April 2003
CNAF-2330, No Expiration
Item 6: “Boy/Dog”, April 2003
CNAF-2130, Expired 01/01/2004
Item 7: “Girl”, April 2003
CNAF-2230, Expired 01/01/2004
Item 8: “Boy/Violin”, April 2003
CNAF-2110, Expired 01/01/2004
Item 9: “Boy/Violin”, April 2003
CNAF-2115, Expired 01/01/2004
Item 10: “Girl/Book”, April 2003
CNAF-2215, Expired 01/01/2004
Folder 9: National Trust for Historic Preservation, April 2003
Item 1: “Wedding”, April 2003
CNNT-3130, Expired 01/28/2004
Item 2: “Wedding”, April 2003
CNNT-3230, Expired 01/28/2004
Item 3: “Wedding”, April 2003
CNNT-3115, Expired 01/28/2004
Item 4: “School”, April 2003
CNNT-3330, Expired 01/28/2004
Item 5: “School”, April 2003
CNNT-3430, Expired 01/28/2004
Item 6: “School”, April 2003
CNNT-3215, Expired 01/28/2004
Folder 10: April/May 2003 TV Compilation, April 2003
Item 1: AIDS Awareness: “Kids”, April 2003
CNUN-2230, Expired 11/11/2003
Item 2: AIDS Awareness: “Kids”, April 2003
CNUN-2260, Expired 11/11/2003
Item 3: Americans for the Arts: "Diner", April 2003
CNAF-3130, Expired 01/01/2004
Item 4: Americans for the Arts: “Chuck D.”, April 2003
CNAF-2430, No Expiration
Item 5: Colon Cancer Prevention: “Open Mic”, April 2003
CNCC-3130, Expired 02/14/2004
Item 6: Colon Cancer Prevention: “Alley”, April 2003
CNCC-1230, Expired 09/19/2003
Item 7: Connect for Kids: “Salt”, April 2003
CNAM-2130, Expired 06/01/2004
Item 8: Connect for Kids: “Lewis and Clark”, April 2003
CNAM-2230, Expired 06/01/2004
Item 9: Earth Share: “One”, April 2003
CNES-2130, No Expiration
Item 10: Earth Share: “One”, April 2003
CNES-2160, No Expiration
Item 11: Homeland Security: “Families in Florida”, April 2003
CNHL-3130, Expired 02/18/2004
Item 12: Homeland Security: “Mothers and Fathers”, April 2003
CNHL-3230, Expired 02/18/2004
Item 13: Homeland Security: “Its America”, April 2003
CNHL-3330, Expired 02/18/2004
Item 14: Homeland Security: “Simple Necessities”, April 2003
CNHL-3430, Expired 02/18/2004
Item 15: Homeland Security: “Plans”, April 2003
CNHL-3160, Expired 02/18/2004
Item 16: Homeland Security: “Ridge/Every Family”, April 2003
CNHL-3115, Expired 02/18/2004
Item 17: Library of Congress: “Delivery Guy”, April 2003
CNLO-2230, Expired 08/01/2003
Item 18: Library of Congress: “Cold”, April 2003
CNLO-2160, Expired 08/01/2003
Item 19: Library of Congress: “George on a String”, April 2003
CNLO-1430, Expired 05/24/2003
Folder 11: Stroke Early Response, April 2003
Item 1: “Dempsey”, April 2003
CNSK-3130, Expired 04/21/2005
Item 2: “Rickles”, April 2003
CNSK-3230, Expired 04/21/2005
Item 3: “Stone”, April 2003
CNSK-3330, Expired 04/21/2005
Item 4: “Marshall”, April 2003
CNSK-3430, Expired 04/21/2005
Item 5: “Duncan”, April 2003
CNSK-3530, Expired 04/21/2005
Folder 12: Martin Luther King, May 2003
Item 1: “Halle”, May 2003
CNML-3230, Expired 05/04/2004
Item 2: “Al”, May 2003
CNML-3330, Expired 05/04/2004
Item 3: “Morgan”, May 2003
CNML-2130, Expired 10/16/2003
Folder 13: Wildfire Prevention, May 2003
Item 1: “Vigilant”, May 2003
CNFF-3130, Expired 04/01/2004
Item 2: “Smokey N’ Da Boyz”, May 2003
CNFF-2130, Expired 12/15/2003
Item 3: “Smokey N’ Da Boyz”, May 2003
CNFF-2120, Expired 12/15/2003
Item 4: “Smokey N’ Da Boyz”, May 2003
CNFF-2115, Expired 12/15/2003
Item 5: “Smokey N’ Da Boyz” (Spanish), May 2003
CNFF-2230, Expired 12/15/2003
Folder 14: Childhelp USA, May 2003
Item 1: “Coffee Shop”, May 2003
05/07/2004, Expired
Item 2: “Elevator”, May 2003
05/07/2004, Expired
Item 3: “Elevator”, May 2003
05/07/2004, Expired
Item 4: “School Yard”, May 2003
05/07/2004, Expired
Folder 15: Primary Immunodeficiency, May 2003
Item 1: “Seasons”, May 2003
03/07/2005, Expired
Item 2: “Seasons”, May 2003
03/07/2005, Expired
Item 3: “Seasons”, May 2003
03/07/2005, Expired
Item 4: “Phone”, May 2003
03/07/2005, Expired
Folder 16: Community Drug Prevention, July 2003
Item 1: “Mom/Mechanic”, July 2003
CNOD-3330, Expired 06/01/2004
Item 2: “Soprano/Cardiologist”, July 2003
CNOD-3430, Expired 06/01/2004
Item 3: “Soprano/Cardiologist”, July 2003
CNOD-3120, Expired 06/01/2004
Item 4: “Chef/Plumber/Policeman”, July 2003
CNOD-2230, Expired 08/14/2004
Item 5: “Chef/Plumber/Policeman”, July 2003
CNOD-2120, Expired 08/14/2004
Item 6: “Banker/Ballplayer”, July 2003
CNOD-2130, Expired 08/14/2004
Item 7: “Rabbi/Reverend”, July 2003
CNOD-1130, Expired 01/01/2004
Item 8: “Study Group”, July 2003
CNOD-1115, Expired 01/01/2004
Item 9: “Garden”, July 2003
CNOD-1215, Expired 01/01/2004
Folder 17: Operation Graduation, July 2003
Item 1: “Cheat Sheat”, July 2003
CNOG-3130, Expired 08/01/2004
Item 2: “Cheat Sheat”, July 2003
CNOG-3115, Expired 08/01/2004
Item 3: “Cheat Sheat” (Spanish), July 2003
NOG-3230, Expired 8/01/2004
Item 4: “Cheat Sheat” (Spanish), July 2003
CNOG-3215, Expired 8/01/2004
Item 5: “Line Up”, July 2003
CNOG-3330, Expired 08/01/2004
Item 6: “Line Up”, July 2003
CNOG-3125, Expired 08/01/2004
Item 7: “Line Up” (Spanish), July 2003
CNOG-3430, Expired 08/01/2004
Item 8: “Line Up” (Spanish), July 2003
CNOG-3225, Expired 08/01/2004
Folder 18: Operation Graduation, July 2003
Item 1: “Cheerleader”, July 2003
CNOG-3530, Expired 08/01/2004
Item 2: “Prom Date”, July 2003
CNOG-3630, Expired 08/01/2004
Item 3: “Prom Date”, July 2003
CNOG-3325, Expired 08/01/2004
Item 4: “High School Athletics”, July 2003
CNOG-3730, Expired 08/01/2004
Item 5: “High School Athletics”, July 2003
CNOG-3315, Expired 08/01/2004
Folder 19: Women, Infants and Children, July 2003
Item 1: “Itsy-Bitsy”, July 2003
CNWI-3130, Expired 08/01/2004
Item 2: “Prenatal”, July 2003
CNWI-3330, Expired 08/01/2004
Folder 20: United Negro College Fund, July 2003
Item 1: “Neighborhood”, July 2003
CNUF-3130, Expired 03/17/2004
Item 2: “Neighborhood”, July 2003
CNUF-3115, Expired 03/17/2004
Item 3: “Schedule”, July 2003
CNUF-3160, Expired 03/17/2004
Item 4: “Schedule”, July 2003
CNUF-3230, Expired 03/17/2004
Folder 21: Childhood Asthma, August 2003
Item 1: “Drain”, August 2003
CNAS-3130, Expired 10/23/2005
Item 2: “Drain”, August 2003
CNAS-3120, Expired 10/23/2005
Item 3: “Drain”, August 2003
CNAS-3115, Expired 10/23/2005
Item 4: “Drain”, August 2003
CNAS-3110, Expired 10/23/2005
Item 5: “Drain” (Spanish), August 2003
CNAS-3230, Expired 10/23/2005
Item 6: “Drain” (Spanish), August 2003
CNAS-3220, Expired 10/23/2005
Item 7: “Drain” (Spanish), August 2003
CNAS-3215, Expired 10/23/2005
Item 8: “Drain” (Spanish), August 2003
CNAS-3210, Expired 10/23/2005
Folder 22: Give Kids the World, August 2003
Item 1: “These are the Days”, August 2003
CNGW-3130, Expired 08/31/2004
Item 2: “These are the Days”, August 2003
CNGW-3120, Expired 08/31/2004
Folder 23: Housing Discrimination, August 2003
Item 1: “Accents”, August 2003
CNHD-3160, Expired 12/16/2004
Item 2: “Accents”, August 2003
CNHD-3130, Expired 12/16/2004
Item 3: “Do You Still Like Me?”, August 2003
CNHD-3260, Expired 12/16/2004
Item 4: “Do You Still Like Me?”, August 2003
CNHD-3230, Expired 12/16/2004
Item 5: “Do You Still Like Me?”, August 2003
CNHD-3330, Expired 12/16/2004
Item 6: “Do You Still Like Me?” (Spanish), August 2003
CNHD-3360, Expired 12/16/2004
Item 7: “Do You Still Like Me?” (Spanish), August 2003
CNHD-3430, Expired 12/16/2004
Item 8: “Do You Still Like Me?” (Spanish), August 2003
CNHD-3530, Expired 12/16/2004

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