Ad Council: Campaign Video Recordings

Overview

Scope and Contents

Biographical Note

Subject Terms

Administrative Information

Detailed Description

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Collection Overview

Title: Ad Council: Campaign Video Recordings, 1961, 1965, 1972, 1982-2015View associated digital content.

ID: 13/2/280

Primary Creator: Advertising Council

Extent: 43.0 cubic feet

Arrangement: Chronological

Subjects: Advertising Council, Public Service Advertising, Television Broadcasting

Formats/Genres: Motion Pictures/Videotapes

Languages: English

Scope and Contents of the Materials

Recordings of Advertising Council television public service announcements on film, videocassette, and DVD. Includes "Finding Solutions" (Dec. 20, 1983), a 24 minute tape on the Advertising Council, public service advertising and how a campaign (Take a Bite out of Crime) is designed and carried out, as well as 10, 15 and 20 second "historical spots" of television film used in campaigns. Also includes television public service campaign materials including advertising update guides and fact sheets, storyboards, reply cards, and information cards for the satellite and electronic distribution format.

Biographical Note

The Advertising Council was formed in 1941 to use advertising to promote the public good. The advent of World War II accelerated the Council's growth, due to the increased need for public service messages to benefit the war effort. Beginning in 1942, the Council, then known as the "War Advertising Council," worked in conjunction with the Office of War Information.1 It sought to create campaigns and disseminate information inducing people to take "actions necessary to the speedy winning of the war.""2

Volunteerism was the main impetus for creating these campaigns. The Council appointed a volunteer campaign manager and a staff manager to oversee operations. These coordinators selected a task force from a list of volunteer agencies to work in concert with OWI and the government bureaus needing assistance. The completed campaigns went to advertisers, via sponsorship committees, who donated space and airtime for public service messages. 3 Campaigns during the 1942-45 period focused on women in the workforce, conservation projects, war bond sales, the Red Cross, forest fire prevention, victory in Japan, and anticipated peacetime problems.4

Upon the conclusion of WWII, the Council shifted to new projects, believing that its work would be just as essential during the rebuilding process as it was during the war. Its name changed from the "War Advertising Council" to "The Advertising Council." The name change coincided with the Council's consideration of requests from private organizations not connected with the government.

In 1945, the Council created the Public Advisory Committee.5 Comprised of private citizens from sectors having an interest in public issues, the committee reviewed requests for Council assistance. Acceptable requests had to be in the public interest, potentially successful via using advertising methods, timely, non-commercial, non-partisan, non-sectarian, and not designed to influence legislation. 6 Requests required a three-fourths vote of the committee for approval.7 In 1947, the "Public Advisory Committee" became the "Public Policy Committee," though its function remained the same. During that year, the Council created the Industries Advisory Committee Composed of business leaders, the committee advised the Council about projects under consideration that involved business, suggested new projects, advised the board of directors of Council operations, assisted with Council fund-raising, and developed greater public understanding of democratic government and the American Free Enterprise system. 8

In 1948, the Council's messages first appeared on television. Since then, with growing support from the business community, the Council's messages have focused on helping to solve national problems. Recent campaigns have centered on drunk driving, drug abuse, racism, and child abuse.

1. The Second Year of the War Advertising Council, March 1, 1943 to March 1, 1944, page 2.

2. Ibid.

3. Ibid., page 4.

4. Ibid., pp. 5-7; Third Year...March 1, 1944 to March 1, 1945, pages 4-7.

5. The Fourth Year of the Advertising Council, March 1945 to March 1946, page 7.

6. Annual Report 1966-67, pages 3-4.

7. The Fourth Year, page 7.

8. The Sixth Year of the Advertising Council, March 1947 to March 1948, page 9.The Advertising Council was formed in 1941 to use advertising to promote the public good. The advent of World War II accelerated the Council's growth, due to the increased need for public service messages to benefit the war effort. Beginning in 1942, the Council, then known as the "War Advertising Council," worked in conjunction with the Office of War Information.

Subject/Index Terms

Advertising Council
Public Service Advertising
Television Broadcasting

Administrative Information

Repository: University of Illinois Archives

Accruals: 7/10/86; continual

Access Restrictions: These materials are stored offsite, and retrieval can take forty-eight hours or more. Researchers interested in using these materials should contact the Archives in advance.

Use Restrictions: Copyright of these materials is held by the Ad Council and co-sponsoring organizations.

Physical Access Note: These materials are stored offsite, and retrieval can take forty-eight hours or more.�??????�?????�????�???�??�?�  Researchers interested in using these materials should contact the Archives in advance.

Other Note: 46 Pages

PDF Box/Folder List

URL: https://files.archon.library.illinois.edu/uasfa/1302280.pdf

PDF finding aid for Ad Council: Campaign Video Recordings (13/2/280)

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Box 25
Folder 1: Drunk Driving Prevention, January 2006
Item 1: “House Party”, January 2006
CNDD-5430, Expired 11/14/2006
Item 2: “House Party”, January 2006
CNDD-5115, Expired 11/14/2006
Item 3: “Karaoke”, January 2006
CNDD-5630, Expired 11/14/2006
Item 4: “Karaoke”, January 2006
CNDD-5215, Expired 11/14/2006
Item 5: “Drum Solo”, January 2006
CNDD-5530, Expired 11/14/2006
Folder 2: High School Dropout Prevention, January 2006
Item 1: “Cameras”, January 2006
CNOG–6130, Expired 01/09/2007
Item 2: “Stories”, January 2006
CNOG–6230, Expired 01/09/2007
Item 3: “Stories”, January 2006
CNOG–6115, Expired 01/09/2007
Item 4: “Teen Boost”, January 2006
CNOG–6330, Expired 01/09/2007
Item 5: “Teen Boost”, January 2006
CNOG–6125, Expired 01/09/2007
Item 6: “Teen Boost”, January 2006
CNOG–6215, Expired 01/09/2007
Item 7: “Parent Boost”, January 2006
CNOG–6430, Expired 01/09/2007
Item 8: “Parent Boost”, January 2006
CNOG–6325, Expired 01/09/2007
Item 9: “Parent Boost”, January 2006
CNOG–6315, Expired 01/09/2007
Item 10: “Parent Boost” Spanish, January 2006
CNOG–6530, Expired 01/09/2007
Item 11: “Parent Boost” Spanish, January 2006
CNOG–6225, Expired 01/09/2007
Item 12: “Parent Boost” Spanish, January 2006
CNOG–6415, Expired 01/09/2007
Folder 3: Hurricane Mental Health Awareness, January 2006
Item 1: “Mind”, January 2006
CNMA-5130, Expired 12/06/2006
Item 2: “Mind”, January 2006
CNMA-5230, Expired 12/06/2006
Item 3: “Strength”, January 2006
CNMA-5330, Expired 12/06/2006
Item 4: “Mental Hurricane”, January 2006
CNMA-5430, Expired 12/06/2006
Item 5: “Drop”, January 2006
CNMA-5530, Expired 12/06/2006
Item 6: “Drop”, January 2006
CNMA-5115, Expired 12/06/2006
Item 7: “Mind” Spanish, January 2006
CNMA-5630, Expired 12/06/2006
Item 8: “Mind” Spanish, January 2006
CNMA-5730, Expired 12/06/2006
Folder 4: Domestic Violence, January 2006
Item 1: Father and Son, January 2006
CNFV-5130, Expired 01/15/2007
Item 2: Father and Son/Sport, January 2006
CNFV-5115, Expired 01/15/2007
Item 3: Father and Son/Baseball, January 2006
CNFV-5215, Expired 01/15/2007
Folder 5: Booster Seat Education, February 2006
Item 1: Cropped Kids/Light Switch, February 2006
CNSB-6130-1, Expired 02/13/2007
Item 2: Cropped Kids/Light Switch, February 2006
CNSB-6230-1, Expired 02/13/2007
Item 3: Cropped Kids/Monkey Bars, February 2006
CNSB-6330-1, Expired 02/13/2007
Item 4: Cropped Kids/Monkey Bars, February 2006
CNSB-6430-1, Expired 02/13/2007
Item 5: Casi Soy Grande: Spanish, February 2006
CNSB-6530-1, Expired
Item 6: Casi Soy Grande: Spanish, February 2006
CNSB-6630-1, Expired 02/13/2007
Item 7: Precious Cargo, February 2006
CNSB-6730-1, No Expiration
Item 8: Four Nine, February 2006
CNSB-6830-1, No Expiration
Item 9: Precious Cargo, February 2006
CNSB-6115-1, No Expiration
Item 10: Precious Cargo: Spanish, February 2006
CNSB-6930-1, No Expiration
Item 11: Four Nine: Spanish, February 2006
CNSB-6103-1, No Expiration
Item 12: Precious Cargo, February 2006
CNSB-6215-1, No Expiration
Folder 6: Community Drug Prevention, February 2006
Item 1: Boxing, February 2006
CNOD-6130-1, Expired 12/13/2006
Item 2: Darkroom, February 2006
CNOD-6230-1, Expired 12/13/2006
Item 3: Boxing, February 2006
CNOD-6330-1, Expired 12/13/2006
Item 4: Darkroom, February 2006
CNOD-6430-1, Expired 12/13/2006
Item 5: Pool, February 2006
CNOD-6530-1, Expired 12/13/2006
Item 6: Roller Coaster, February 2006
CNOD-6630-1, Expired 12/13/2006
Item 7: Pool, February 2006
CNOD-6120-1, Expired 12/13/2006
Item 8: Roller Coaster, February 2006
CNOD-6220-1, Expired 12/13/2006
Folder 7: Disease Prevention, February 2006
Item 1: “Bus Stop”, February 2006
CNPH-6130-1, Expired 11/15/2006
Item 2: “Bus Stop”, February 2006
CNPH-6230-1, Expired 11/15/2006
Item 3: “Bus Stop”, February 2006
CNPH-6115-1, Expired 11/15/2006
Item 4: “Protect Yourself”, February 2006
CNPH-4160-1, Expired 06/15/2006
Item 5: “Protect Yourself”, February 2006
CNPH-4130-1, Expired 06/15/2006
Item 6: (Version A) “Protect Yourself”, February 2006
CNPH-4230-1, Expired 06/15/2006
Item 7: (Version B) “Protect Yourself”, February 2006
CNPH-4125-1, Expired 06/15/2006
Item 8: “Protect Yourself”, February 2006
CNPH-4115-1, Expired 06/15/2006
Item 9: “Protect Yourself” Span., February 2006
CNPH-4260-1, Expired 06/15/2006
Item 10: “Protect Yourself”, February 2006
CNPH-4330-1, Expired 06/15/2006
Item 11: (Version A) Spanish “Protect Yourself”, February 2006
CNPH-4430-1, Expired 06/15/2006
Item 12: (Version B) Spanish “Protect Yourself” Span., February 2006
CNPH-4225-1, Expired 06/15/2006
Item 13: “Protect Yourself” Span., February 2006
CNPH-4215-1, Expired 06/15/2006
Folder 8: Mentoring- Big Brothers Big Sisters, March 2006
Features Laura Bush
Item 1: “Chess”, March 2006
CNBB-6130-1, No Expiration
Item 2: “Lake”, March 2006
CNBB-6230-1, No Expiration
Item 3: “Hope”, March 2006
CNBB-6115-1, No Expiration
Folder 9: Lifelong Literacy, April 2006
Item 1: “Open Your Child’s Mind”, April 2006
CNLO-6130-10, Expired 9/04/2007
Item 2: “Open Your Child’s Mind”, April 2006
CNLO-6115-10, Expired 9/04/2007
Item 3: “Open Your Mind”, April 2006
CNLO-6230-1, Expired 09/4/2007
Item 4: “Open Your Mind”, April 2006
CNLO-6215-1, Expired 09/04/2007
Folder 10: Autism Awareness, April 2006
Item 1: “Car Seat”, April 2006
CNAT-6130-1, Expired 04/20/2007
Item 2: “Car Seat”, April 2006
CNAT-6125-1, Expired 04/20/2007
Item 3: “Car Seat”, April 2006
CNAT-6115-1, Expired 04/20/2007
Item 4: “Broadway”, April 2006
CNAT-6230-1, Expired 04/20/2007
Item 5: “Broadway”, April 2006
CNAT-6225-1, Expired 04/20/2007
Item 6: “Broadway”, April 2006
CNAT-6215-1, Expired 04/20/2007
Item 7: “Baseball”, April 2006
CNAT-6330-1, Expired 04/20/2007
Item 8: “Baseball”, April 2006
CNAT-6325-1, Expired 04/20/2007
Item 9: “Baseball”, April 2006
CNAT-6315-1, Expired 04/20/2007
Item 10: “Autism Speaks”, April 2006
CNAT-6110-1, Expired 04/20/2007
Item 11: “Car Seat” Spanish, April 2006
CNAT-6430-1, Expired 04/20/2007
Item 12: “Car Seat” Spanish, April 2006
CNAT-6425-1, Expired 04/20/2007
Item 13: “Car Seat” Spanish, April 2006
CNAT-6415-1, Expired 04/20/2007
Folder 11: Global Warming, April 2006
Item 1: “Train”, April 2006
CNGB-6130-1, Expired 03/23/2007
Item 2: “Train”, April 2006
CNGB-6230-1, Expired 03/23/2007
Item 3: “Tick”, April 2006
CNGB-6330-1, Expired 03/23/2007
Item 4: “Tick”, April 2006
CNGB-6430-1, Expired 03/23/2007
Item 5: “Tick”, April 2006
CNGB-6115-1, Expired 03/23/2007
Folder 12: May TV Compilation Kit, May 2006
Item 1: Childhood Cancer Resource: “Hair”, May 2006
CNCR-5130-1, Expired 08/29/2006
Item 2: Childhood Cancer Resource: “Why”, May 2006
CNCR-5230-1, Expired 08/29/2006
Item 3: Drunk Driving Prevention: “House Party”, May 2006
CNDD-5430-5, Expired 11/14/2006
Item 4: Drunk Driving Prevention: “Karaoke”, May 2006
CNDD-5215-1, Expired 11/14/2006
Item 5: Early Childhood Development: “Signs”, May 2006
CNUW-5630-1, Expired 02/16/2007
Item 6: Fatherhood Involvement: “Dance” Revised, May 2006
CNFI-6130-2, Expired 11/30/2006
Item 7: Fatherhood Involvement: “Errand” Revised, May 2006
CNFI-6330-2, Expired 11/30/2006
Item 8: Fatherhood Involvement: “Light Saber” Revised, May 2006
CNFI-6230-2, Expired 11/30/2007
Item 9: Highschool Dropout Prevention/Boost: “Parent Boost”, May 2006
CNOG-6430-4, Expired 39091
Item 10: Highschool Dropout Prevention/Boost: “Teen Boost”, May 2006
CNOG-6330-4, Expired 39091
Item 11: Parental Involvement in Schools: “Choir”, May 2006
CNPT-5330-1, Expired 11/14/2006
Item 12: Parental Involvement in Schools: “Drama Club”, May 2006
CNPT-5430-1, Expired 11/14/2006
Item 13: Predatory Lending: “Truth Serum”, May 2006
CNPL-4130-1, Expired 01/19/2007
Item 14: Secondhand Smoke and Kids: “Baby”, May 2006
CNSM-4330-1, Expired 09/23/2006
Item 15: Secondhand Smoke and Kids: “Grandpa”, May 2006
CNSM-4130-3, Expired 09/23/2006
Item 16: Supporting Minority Education: “Schedule”, May 2006
CNUF-3160-1, Expired 06/17/2007
Folder 13: Adoption, May 2006
Item 1: “Gift”, May 2006
CNAU-6130-1, Expired 03/16/2008
Item 2: “Consoling”, May 2006
CNAU-6230-1, Expired 03/17/2008
Item 3: “Phone”, May 2006
CNAU-6330-1, Expired 03/16/2008
Item 4: “Hamster”, May 2006
CNAU-6430-1, Expired 03/17/2008
Item 5: “Gift”, May 2006
CNAU-6530-1, Expired 03/16/2008
Item 6: “Consoling”, May 2006
CNAU-6630-1, Expired 03/17/2008
Item 7: “Phone”, May 2006
CNAU-6730-1, Expired 03/16/2008
Item 8: “Hamster”, May 2006
CNAU-6830-1, Expired 03/17/2008
Folder 14: Youth Voter Participation, June 2006
Item 1: “Old Relish Packet", June 2006
CNVO-6130-1, Expired 07/11/2007
Item 2: “Side of Hashbrowns, June 2006
CNVO-6230-1, Expired 07/11/2007
Item 3: “Frozen Peas”, June 2006
CNVO-6330-1, Expired 07/11/2007
Item 4: “Bag of Leaves”, June 2006
CNVO-6430-1, Expired 07/11/2007
Item 5: “Bag of Leaves”, June 2006
CNVO-6115-1, Expired 07/11/2007
Item 6: “Old Relish Packet”, June 2006
CNVO-6215-1, Expired 07/11/2007
Item 7: “Spoiled Yappy Dog”, June 2006
CNVO-6315-1, Expired 07/11/2007
Item 8: “Spoiled Yappy Dog”, June 2006
CNVO-6110-1, Expired 07/11/2007
Item 9: “Someone’s Teddy Bear”, June 2006
CNVO-6415-1, Expired 07/11/2007
Item 10: “Someone’s Teddy Bear”, June 2006
CNVO-6210-1, Expired 07/11/2007
Folder 15: August TV Compilation Kit, August 2006
Item 1: Autism Awareness: “Baseball”, August 2006
CNAT-6330-3, Expired 04/20/2007
Item 2: Autism Awareness: “Broadway”, August 2006
CNAT 6230-3, Expired 04/20/2007
Item 3: Global Warming: “Tick”, August 2006
CNGB-6330-4, Expired 03/23/2007
Item 4: Global Warming: “Train”, August 2006
CNGB-6130-3, Expired 03/23/2007
Item 5: High School Dropout Prevention: “Teen Boost”, August 2006
CNOG-6330-7, Expired 11/09/2007
Item 6: Lifelong Literacy: “Open Your Child’s Mind”, August 2006
CNLO-6130-3, Expired 09/04/2007
Item 7: Obesity Prevention: “Belly”, August 2006
CNHH-4430-1, Expired 02/23/2007
Item 8: Obesity Prevention: “Grandpa”, August 2006
CNHH-5103-1, Expired 10/21/2006
Item 9: Obesity Prevention: “Butt”, August 2006
CNHH-5415-3, Expired 02/23/2007
Item 10: Reducing Gun Violence: “Family Prison”, August 2006
CNSN-5160-2, Expired 03/01/2007
Item 11: Reducing Gun Violence: “Family Prison”, August 2006
CNSN-5130-2, Expired 03/01/2007
Item 12: Secondhand Smoke and Kids: “Grandpa”, August 2006
CNSM-4130-4, Expired 09/23/2007
Item 13: Secondhand Smoke and Kids: “SUV”, August 2006
CNSM-4230-4, Expired 09/23/2007
Item 14: Supporting Minority Education: “Schedule”, August 2006
CNUF-3230-1, Expired 06/17/2007
Folder 16: High School Dropout Prevention, September 2006
Item 1: “Friends”, September 2006
CNOG-6330-1, Expired 09/11/2007
Item 2: “Friends”, September 2006
CNOG-6515-1, Expired 09/11/2007
Item 3: “Graduate”, September 2006
CNOG-6730-1, Expired 09/11/2007
Item 4: “Graduate”, September 2006
CNOG-6615-1, Expired 09/11/2007
Item 5: “Obstacles I”, September 2006
CNOG-6830-1, Expired 09/11/2007
Item 6: “Obstacles II”, September 2006
CNOG-6930-1, Expired 09/11/2007
Item 7: “Obstacles I”, September 2006
CNOG-6715-1, Expired 09/11/2007
Item 8: “Obstacles II”, September 2006
CNOG-6815-1, Expired 09/11/2007
Item 9: “Amanda”, September 2006
CNOG 6301-1, Expired 09/11/2007
Item 10: “Amanda”, September 2006
CNOG 6915-1, Expired 09/11/2007
Item 11: “Graduate” (Spanish), September 2006
CNOG 6302-1, Expired 09/11/2007
Item 12: “Graduate” (Spanish), September 2006
CNOG 6151-1, Expired 09/11/2007
Folder 17: Blood Donation, September 2006
Item 1: “Gold Reserve”, September 2006
CNBD-6230-1, Expired 08/21/2007
Item 2: “Gold Reserve”, September 2006
CNBD-6125-1, Expired 08/21/2007
Item 3: “Gold Reserve”, September 2006
CNBD-6115-1, Expired 08/21/2007
Item 4: “Gold Reserve”, September 2006
CNBD-6110-1, Expired 08/21/2007
Item 5: “Car”, September 2006
CNBD-6160-1, Expired 08/21/2007
Item 6: “Car”, September 2006
CNBD-6130-1, Expired 08/21/2007
Folder 18: Financial Literacy, October 2006
Item 1: “Feed the Pig”, October 2006
CNFN-6130-1, Expired 10/24/2008
Item 2: “TV Store”, October 2006
CNFN-6230-1, Expired 10/24/2008
Item 3: “Laugh”, October 2006
CNFN-6115-1, Expired 10/24/2008
Folder 19: Energy Efficiency, October 2006
Item 1: “Hog Commandos”, October 2006
CNEN-6160-1, Expired 08/02/2008
Item 2: “Hog Commandos”, October 2006
CNEN-6260-1, Expired 08/02/2008
Item 3: “Hog Commandos”, October 2006
CNEN-6130-1, Expired 08/02/2008
Item 4: “Hog Commandos”, October 2006
CNEN-6230-1, Expired 08/02/2008
Item 5: “Hog Commandos”, October 2006
CNEN-6330-1, Expired 08/02/2008
Item 6: “Hog Commandos”, October 2006
CNEN-6430-1, Expired 08/02/2008
Item 7: “Hog Commandos”, October 2006
CNEN-6115-1, Expired 08/02/2008
Folder 20: Generous Nation, November 2006
Item 1: “Almost Fed”, November 2006
CNAC-6130-1, Expired 09/13/2007
Item 2: “Almost Fed”, November 2006
CNAC-6115-1, Expired 09/13/2007
Item 3: “Crutches”, November 2006
CNAC-6230-1, Expired 09/13/2007
Item 4: “Sarah Watkins”, November 2006
CNAC-6330-1, Expired 09/13/2007
Item 5: “Kids”, November 2006
CNAC-6430-1, Expired 09/13/2007
Item 6: “Kids”, November 2006
CNAC-6215-1, Expired 09/13/2007
Item 7: “Smoldering House”, November 2006
CNAC-6530-1, Expired 09/13/2007
Item 8: “Smoldering House”, November 2006
CNAC-6315-1, Expired 09/13/2007
Item 9: “Homeless Man”, November 2006
CNAC-6630-1, Expired 09/13/2007
Folder 21: Mental Health National Anti-Stigma Campaign
Item 1: “Friends”, November 2006
CNMD-6130-1, Expired 11/29/2007
Item 2: “Video Game”, November 2006
CNMD-6230-1, Expired 11/29/2007
Item 3: “Video Game”, November 2006
CNMD-6125-1, Expired 11/29/2007
Item 4: “Video Game”, November 2006
CNMD-6115-1, Expired 11/29/2007
Item 5: “Door”, November 2006
CNMD-6330-1, Expired 11/29/2007
Item 6: “Door”, November 2006
CNMD-6325-1, Expired 11/29/2007
Folder 22: Secondhand Smoke, November 2006
Item 1: “Dinner”, November 2006
CNSM-6130-1, Expired 11/11/2007
Item 2: “Movie”, November 2006
CNSM-6230-1, Expired 11/11/2007
Folder 23: Stroke Awareness, November 2006
Item 1: “Bull’s Eye”, November 2006
CNSK-6130-1, Expired 07/30/2007
Item 2: “Bull’s Eye”, November 2006
CNSK-6230-1, Expired 07/30/2007
Item 3: “Bull’s Eye”, November 2006
CNSK-6115-1, Expired 07/30/2007

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