Finding Aid for Ad Council: Campaign Video Recordings, 1961, 1965, 1972, 1982-2015 | University of Illinois Archives

Service Location	Boxes	Request
Offsite: 24 hours notice required	01	Request 01
Offsite: 24 hours notice required	02	Request 02
Offsite: 24 hours notice required	03	Request 03
Offsite: 24 hours notice required	04	Request 04
Offsite: 24 hours notice required	05	Request 05
Offsite: 24 hours notice required	06	Request 06
Offsite: 24 hours notice required	07	Request 07
Offsite: 24 hours notice required	08	Request 08
Offsite: 24 hours notice required	09	Request 09
Offsite: 24 hours notice required	10	Request 10
Offsite: 24 hours notice required	11	Request 11
Offsite: 24 hours notice required	12	Request 12
Offsite: 24 hours notice required	13	Request 13
Offsite: 24 hours notice required	14	Request 14
Offsite: 24 hours notice required	15	Request 15
Offsite: 24 hours notice required	16	Request 16
Offsite: 24 hours notice required	17	Request 17
Offsite: 24 hours notice required	18	Request 18
Offsite: 24 hours notice required	19	Request 19
Offsite: 24 hours notice required	20	Request 20
Offsite: 24 hours notice required	21	Request 21
Offsite: 24 hours notice required	22	Request 22
Offsite: 24 hours notice required	23	Request 23
Offsite: 24 hours notice required	24	Request 24
Offsite: 24 hours notice required	25	Request 25
Offsite: 24 hours notice required	26	Request 26
Offsite: 24 hours notice required	27	Request 27
Offsite: 24 hours notice required	28	Request 28
Offsite: 24 hours notice required	29	Request 29
Offsite: 24 hours notice required	30	Request 30
Offsite: 24 hours notice required	31	Request 31
Offsite: 24 hours notice required	32	Request 32
Offsite: 24 hours notice required	33	Request 33
Offsite: 24 hours notice required	34	Request 34
Offsite: 24 hours notice required	35	Request 35
Offsite: 24 hours notice required	36	Request 36
Offsite: 24 hours notice required	37	Request 37
Offsite: 24 hours notice required	38	Request 38
Offsite: 24 hours notice required	39	Request 39
Offsite: 24 hours notice required	40	Request 40
Offsite: 24 hours notice required	41	Request 41
Offsite: 24 hours notice required	42	Request 42
146 Library, 1408 W. Gregory Drive	42-43	Request 42-43
Offsite: 24 hours notice required	Box 01-41	Request Box 01-41
Digital files: May require 24 hours notice for retrieval	e-records	Request e-records

Submit request (Aeon) | email

Email us about these papers | printer

Print this information

Collection Overview

Title: Ad Council: Campaign Video Recordings, 1961, 1965, 1972, 1982-2015

ID: 13/2/280

Primary Creator: Advertising Council

Extent: 43.0 cubic feet

Arrangement: Chronological

Subjects: Advertising Council, Public Service Advertising, Television Broadcasting

Formats/Genres: Motion Pictures/Videotapes

Languages: English

Scope and Contents of the Materials

Recordings of Advertising Council television public service announcements on film, videocassette, and DVD. Includes "Finding Solutions" (Dec. 20, 1983), a 24 minute tape on the Advertising Council, public service advertising and how a campaign (Take a Bite out of Crime) is designed and carried out, as well as 10, 15 and 20 second "historical spots" of television film used in campaigns. Also includes television public service campaign materials including advertising update guides and fact sheets, storyboards, reply cards, and information cards for the satellite and electronic distribution format.

Biographical Note

The Advertising Council was formed in 1941 to use advertising to promote the public good. The advent of World War II accelerated the Council's growth, due to the increased need for public service messages to benefit the war effort. Beginning in 1942, the Council, then known as the "War Advertising Council," worked in conjunction with the Office of War Information.¹ It sought to create campaigns and disseminate information inducing people to take "actions necessary to the speedy winning of the war.""²

Volunteerism was the main impetus for creating these campaigns. The Council appointed a volunteer campaign manager and a staff manager to oversee operations. These coordinators selected a task force from a list of volunteer agencies to work in concert with OWI and the government bureaus needing assistance. The completed campaigns went to advertisers, via sponsorship committees, who donated space and airtime for public service messages. ³ Campaigns during the 1942-45 period focused on women in the workforce, conservation projects, war bond sales, the Red Cross, forest fire prevention, victory in Japan, and anticipated peacetime problems.⁴

Upon the conclusion of WWII, the Council shifted to new projects, believing that its work would be just as essential during the rebuilding process as it was during the war. Its name changed from the "War Advertising Council" to "The Advertising Council." The name change coincided with the Council's consideration of requests from private organizations not connected with the government.

In 1945, the Council created the Public Advisory Committee.⁵ Comprised of private citizens from sectors having an interest in public issues, the committee reviewed requests for Council assistance. Acceptable requests had to be in the public interest, potentially successful via using advertising methods, timely, non-commercial, non-partisan, non-sectarian, and not designed to influence legislation. ⁶ Requests required a three-fourths vote of the committee for approval.⁷ In 1947, the "Public Advisory Committee" became the "Public Policy Committee," though its function remained the same. During that year, the Council created the Industries Advisory Committee Composed of business leaders, the committee advised the Council about projects under consideration that involved business, suggested new projects, advised the board of directors of Council operations, assisted with Council fund-raising, and developed greater public understanding of democratic government and the American Free Enterprise system. ⁸

In 1948, the Council's messages first appeared on television. Since then, with growing support from the business community, the Council's messages have focused on helping to solve national problems. Recent campaigns have centered on drunk driving, drug abuse, racism, and child abuse.

1. The Second Year of the War Advertising Council, March 1, 1943 to March 1, 1944, page 2.

2. Ibid.

3. Ibid., page 4.

4. Ibid., pp. 5-7; Third Year...March 1, 1944 to March 1, 1945, pages 4-7.

5. The Fourth Year of the Advertising Council, March 1945 to March 1946, page 7.

6. Annual Report 1966-67, pages 3-4.

7. The Fourth Year, page 7.

8. The Sixth Year of the Advertising Council, March 1947 to March 1948, page 9.The Advertising Council was formed in 1941 to use advertising to promote the public good. The advent of World War II accelerated the Council's growth, due to the increased need for public service messages to benefit the war effort. Beginning in 1942, the Council, then known as the "War Advertising Council," worked in conjunction with the Office of War Information.

Subject/Index Terms

Advertising Council
Public Service Advertising
Television Broadcasting

Administrative Information

Repository: University of Illinois Archives

Accruals: 7/10/86; continual

Access Restrictions: These materials are stored offsite, and retrieval can take forty-eight hours or more. Researchers interested in using these materials should contact the Archives in advance.

Use Restrictions: Copyright of these materials is held by the Ad Council and co-sponsoring organizations.

Physical Access Note: These materials are stored offsite, and retrieval can take forty-eight hours or more.Ã???????Ã??????Ã?????Ã????Ã???Ã??Ã?Â Researchers interested in using these materials should contact the Archives in advance.

Other Note: 46 Pages

PDF Box/Folder List

URL: https://files.archon.library.illinois.edu/uasfa/1302280.pdf

PDF finding aid for Ad Council: Campaign Video Recordings (13/2/280)

Browse by :

,
[All]