Subject File, 1946-1968, 1988-1991
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Brief Description: Subject files of the Public Relations Section, contains correspondence relating to library publicity in national magazines, press releases for annual conferences (1953-56), the activities of the Public Relations Committee, Operation Library public relations campaigns and material relating to the motion picture Storm Center (1956), as well as issues of Public Relations (1988-89), conference agendas and minutes (1988-89), and photographs of LAMA/PRS at Dallas (1989).
Held at:
The American Library Association Archives
19 Library
1408 W. Gregory Drive
Urbana, IL 61802
Phone: 217 333 0798
Fax: 217 244 2868
Email: ala-archives [at]
Record Series Number: 27/14/6
Created by: Public Relations Section, Library Leadership and Management Association (LLAMA)
Volume: 3.3 Cubic Feet
Acquired: 04/26/1974. 2/7/1990
More information is available at
Arrangement: Arranged alphabetically by subject title and chronologically by date thereunder
Biographical Note for Public Relations Section :

The Public Relations Section encourages the study of public relations theory and policy for the improvement of public relations in public, school, college, university, and special libraries. PRS acts as a liaison between ALA units, and identifies areas of public relations applicable to the profession and disseminates such information (1).

The Public Relations Section began as the Section on Public Relations. A name change to PRS occurred by 1970 (2).

The Public Relations Section reviews the association, division, and sections to determine public relations developments and needs. It initiates and oversees activities and projects appropriate to PRS (friend of libraries, public relations institutes, John Cotton Dana Awards, publications, and public relations services to libraries, state libraries, and state associations). It presents and interprets library public relations to groups outside the profession, encourages the professional public relations development of librarians and related professions through idea exchange, programs, institutes, and continuing education, and uses media to aid communication about public relations theory and practice among library and library-support groups and associations (3).


1 - Executive Committee (Chairperson)

2 - Education and Training

3 - John Cotton Dana Library Public Relations Award

4 - Legislative Skills

5 - Nominating

6 - Public Affairs

7 - Publications

8 - Recognition (ad hoc)

9 - State and Regional Programs

10 - Swap and Shop

11 - Public Relations Management [discussion group]

Subject Index
Operation Library Project
Storm Center Film
Languages of Materials
English [eng]