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Literacy Campaign Advertisements

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Scope and Contents

Biographical Note

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Finding Aid for Literacy Campaign Advertisements, 1985-1986, 1989 | The American Library Association Archives

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Collection Overview

Title: Literacy Campaign Advertisements, 1985-1986, 1989Add to your cart.

ID: 10/2/17

Primary Creator: Office for Literacy and Outreach Services (OLOS)

Extent: 2.0 Cubic Feet

Arrangement: Chronological

Subjects: Advertising, Literacy

Languages: English

Scope and Contents of the Materials

Literacy Campaign Advertisements including broadcast advertiser reports on television spots (1985-86); and newspaper and magazine clippings containing Coalition for Literacy public service advertisements. Most advertisements are from an Ad Council campaign.

Biographical Note

On July 3, 1970, the Council voted to establish the Office for Library Service to the Disadvantaged and Unserved (1).  On July 3, 1980, the Council changed the name of the Office of Library Services to the Disadvantaged (OLSD) to the Office for Library Outreach Services (OLOS) (2).  The purpose of the Office for Library Outreach Services is threefold: 1) to promote the provision of library service to the urban and rural poor, of all ages, and to those people who are discriminated against because they belong to minority groups; 2) to encourage the development of user-oriented informational and educational library services to meet the needs of the urban and rural poor, ethnic minorities, the underemployed, school dropouts, the semiliterate and illiterate and those isolated by cultural differences; and 3) to insure that librarians and others have information, access to technical assistance and continuing education opportunities to assist them in developing effective outreach programs (3).  The Office for Library Outreach Services is responsible to the Deputy Executive Director (4).

Subject/Index Terms

Advertising
Literacy

Administrative Information

Repository: The American Library Association Archives

Accruals: 1/18/91

Other Note: 0 Pages

PDF Box/Folder List

URL: https://files.archon.library.illinois.edu/alasfa/1002017a.pdf

PDF finding aid for Literacy Campaign Advertisements (10/2/17)


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